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QR code on a pepsi can ... whatever next !

posted Monday, 24 November 2008

It appears that these QR codes are appearing everywhere :-)

The following can (see below) was passed to me by Nitin in the e-learning Team at University of Bath - an empty can, not full :-(

When read on your phone then this enables you to access the wap pepsi site (http://wap.pepsi.co.uk/m3). I have to admit, as a user experience it wasn't very satisfying as it took quite alot of fiddling so that my Quickmark reader would actually read the code. Also, very few clues to what is when, what to do with it etc., Although a url was available below. Interestingly, this was a different url.

Must say, the wap site worked wonderfully.

So what are the implications with respect to the use of QR codes in education? Well, this type of use on this product will help raise awareness of QR codes by students. A survey I'm undertaking at the University of Bath, indicates that 13% of students (sample size 1593 students) already knew what a QR code is. So any promotion in other sectors would mean the number is greater. 

qr code on a pepsi can

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1. James left...
Tuesday, 25 November 2008 5:04 pm :: http://www.snappr.net

The amount of people who know about 2D Barcodes and how to interact with them rises steadily. That's great! Unfortunately Pepsi is not doing this campaign in the US (yet). We are looking forward to it!

If you want to promote your own content (blog, images, vCard, twitter-profile) to mobile users with just a couple of clicks, check out http://www.snappr.net - You can create, manage and track mobile content and 2D Codes, print them directly from the site on a shirts, caps etc.


2. Ian Foster left...
Tuesday, 25 November 2008 6:43 pm :: http://www.qrme.co.uk

City of Manor, Texas are literally pasting QR codes around the city. On trucks, parks and buildings. One scan of the QR code will take you to a page explaining the function/history of the object.

http://www.qrme.co.uk/qr-code-news/3-newsflash/146-texas-innovative-qr-code s.html

Regards Ian


3. Mark Power left...
Friday, 28 November 2008 9:51 am :: http://blogs.cetis.ac.uk/mark

Interesting that they neglected to explain what the code was though, eh! Ian - presumably this isn't the case in Manor if they are using them to such an extent.

As far as educational use, I can imagine them being very handy in a work based learning scenario in engineering (off the top of my head) - taking the learner to a video showing how to use the piece of machinery the code is on. I noticed a comment the other day though questioning the longevity of the use of QR Codes as text recognition technology starts to come onto mobiles. Andy, what are your thoughts on this...a few years off yet?